Discover
We can help you gain a better understanding of the 3 critical aspects of every brand’s success
– Your Customer / Your Brand / Your Competition -
The 3 Questions All Brand Stewards must be able to answer…
1. What makes your brand different and better than all others?
2. How do consumers make the choices they make in your industry?
3. What are your competitors doing better than you?
As a Brand steward, can you confidently answer all of the following critical questions?
Your Customers
Who are our customers? Why do they choose us?
What’s important to them?
Are they all the same?
Are there customer segments that we should be able to attract, but can’t? Why?
How do they make their purchase decisions?
How do our competitors’ customers perceive our brand?
Your Brand
What is our USP? What makes us different and better?
Why should a customer choose our brand over the competition?
How is our brand positioned in the minds of your customers? Non-customers?
Is our brand perceived differently in different geographies, or across different consumer segments?
Is our brand deep enough to connect with millennial customers?
What is our 3 year plan to retain our current customers AND attract new ones?
What’s your NPS score? Is that getting better or worse?
Your Competition
Why are customers choosing other brands instead of ours?
What is our competition doing to obtain our current customers, and to attract new ones?
Which brands are winning in our industry, and why?
What is the core strategy that our competition is using to win?
How are we positioned against our competition, in the minds of customers?
What is the right strategy for us to WIN in this hyper competitive environment?
The Bartenders Can Help
Our Expertise
Brand Marketing and Customer Research expertise from a team that includes:
– 20+ years of Sr. Brand Management and Marketing Research leadership –
– Former Brand Marketing Director for several internationally known brands –
– Former Dir. of Insights and Dir. of Brand Development for a $7B retailer –
– Experienced Moderators each with 500+ Focus Groups –
Our Process
1. Tell us your learning objectives (What do you need to know?)
2. We will develop a customized learning plan to get you precisely the information you need.
3. Once approved – we will execute the plan.
4. Our final learning summary reports will deliver meaningful and relevant insights that meet your learning objectives, always with our specific recommendations that will help you win.
Services on Tap:
Brand Strategy
Customer Research
Brands we have worked with over the years
What Can We Get You?
Winston-Salem, North Carolina
+1-336-692-6262
bmayer@askthebartenders.com