The BARtenders
Brand Strategy & Consumer Research
Stop Guessing.
Get the insights you need to grow your brand.
Consumer Immersions - Focus Groups - Intercepts - Ethnography - Shop-a-longs - Surveys
We introduce brand teams to their customers
The Bartenders (B.A.R. = Brand And Research) is a highly experienced brand strategy and qualitative market research firm that helps build brands that resonate with consumers. Whether you are launching a new brand or refreshing an existing one - we can help.
700+
Qualitative Group Sessions facilitated.
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25+
Years of Brand Direction & Consumer Research Leadership
(with big brands that you know)
50%
Less expensive than our major competitors. Pay for our expertise - not their excessive overhead.
0%
Percentage of BS we offer.
We don't guess.
Experience Matters
A few brands we've worked with
Our USP: Consumer Immersions
Why Immersions instead of traditional Focus Groups?
• Everything you hate about traditional, sterile focus groups is gone
• Consumers are more OPEN and RELAXED in natural settings
• 20 consumers per session (not just 4-8)
• Our professional moderators apply proven FG tactics and activities
• We facilitate the sessions - your role is "notetaker".
• Works beautifully for ANY BRAND, in ANY CATEGORY
We've been doing this for 25 years
We've fully embraced AI
(But nothing compares to face-to-face interactions with real humans)
When was the last time you sat down and had a conversation with your consumers?
What are they saying about your brand?
Let's Find Out Together